- Synnex
- Information and Communication Technology (ICT) Company
- Jakarta, Indonesia
- December 2021
- Web Development (360 Virtual Event)
About Synnex
With the expansion PT Synnex Metrodata Indonesia is a joint venture between PT Metrodata Electronics Tbk and Synnex Technology International Corp. The company, which has been collaborating since 2011, is envolved in information and communication technology (ICT) and distributes it to a variety of different businesses in Indonesia. With the innovative ideas, Synnex Metrodata Indonesia became the biggest and most innovative ICT distributor in Indonesia, with the most coverage and the best business infrastructure system.
Challenge
PT. Synnex Metrodata Indonesia has a regular activity of offline Exhibition on a yearly basis. However, the Covid-19 Pandemic has put an end to this activity. A solution is required to allow them to carry out this Exhibition. The solution must also be able to attract a large number of visitors and provide them with an enjoyable and engaging experience.
Solution
Synnex Metrodata Indonesia’s concerns led KBNI to create an online virtual event or better known as a 360 virtual event. This virtual event is called “Build Your Gaming Empire (BYGE)”, that allows guests to attend continuous activities, such as game and entertainment shows. Visitors can also stop at tenant booths, where they can see and buy products from a variety of brands that sponsor the event.
Some advanced features of BYGE Virtual Event include:
- Buy Original Products through the direct access to the brand’s Online Store
- Online Stage for watching the live games tournament (live streaming)
- Earn Points by Playing Games It can be exchanged with rewards at Nexvvorld Apps
Results
By The outcomes of the BYGE Virtual Event are as follows :
- 5,000+ Visitor Traffic at BYGE Virtual Event
- 4,500+ Viewers Joined The Live Streaming Event
- 2,200+ Users During The Event for 2 Weeks
- Engaging Experience Like in an Offline Exhibition
The most important thing is that Synnex was abble to run their annual event in a way that was efficient and safe for the participants.
