UI UX Research

Revolutionizing Comprehensive UX Research For Revamping The Kreditplus Mobile App

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Client
Kreditplus
Services
  • UI UX Research
Date
2021

Insights into Kreditplus

Kreditplus is one of the fintech companies that has three business models: Collateralized loans, Unsecured loans, and Used Car financing. Additionally, Kreditplus also offers loan facilities with collateral such as motorcycles, cars, land, and buildings to meet the needs of the Indonesian community.
The Summary

In-Depth UX Research for Elevating the Kreditplus Fintech App Experience

The UX research project was to understand the user journey and motivations behind the usage of a fintech app to inform product strategy and improve user engagement. The research involved user survey to 100 users and interviewing + usability testing to 10 user to gain insights into how they discovered the app, why they chose to use it, and their overall experience.

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The Objective

Strategies for Knowing the User Needs

This research is to gain a comprehensive understanding of Kreditplus's business model performance, assess how well these models meet customer needs and expectations, evaluate their effectiveness and sustainability, and analyze the current state of the fintech market along with future strategic directions.

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Explore our Research Methodology

Stakeholders Review
Evaluation of Kreditplus key stakeholders including management and development team
Existing App and Competitor Analysis
Examination of the current Kreditplus app to identify strengths, weaknesses, and areas for improvement.
User Surveys with 100 participants
Research on competitors' applications to benchmark against industry standards
In-Depth Interview
Conducting a survey with 100 participants to gather quantitative data on user preferences, behaviors, and pain points related to financial services
Market Research
Analysis of broader market trends, industry reports, and emerging technologies within the financial and leasing sectors.
Strategic Roadmap Development
Developing a strategic roadmap based on insights gathered from all previous activities