- Maybank
- Banking
- Jakarta, Indonesia
- July 2020 - May 2021
- SEO and Content Marketing
About Maybank Finance
With more than 34 branch offices and 8 representative offices spread across Indonesia such as Jakarta, Bekasi, Bandung and many more. Maybank Finance is a company that has been engaged in financing since 2014. Now, its business has expanded to various other financing fields. As a form of support for its line of business, Maybank Finance is supported by various related parties such as showrooms, dealers and suppliers spread across Indonesia. With the Motto “Humanising Financial Services” Maybank is one of the big companies in Indonesia.
Challenge
Maybank Finance’s services are thriving so fast. Therefore, Maybank Finance wishes to have an official website that can improve the quality of its services and make it easier for people to find its services. Maybank Finance aims to reach more consumers who need assistance in the field of financing. The site is expected to rank on page one of search engines such as Google or Yahoo to reach more traffic from their customers. And through their official website, Maybank Finance wants to increase their brand awareness as one of the leading companies in the financing sector.
Solution
In order to bring Maybank Finance Official Website on the first page of Search Engine and bring more traffic from their target market, we do on-page and off-page SEO techniques. For the on-page SEO technique, we research specific keywords related to the financing sector and implement it on the website through the blog article we create continuously. We also filled the blog article with internal links, redirected to another article or the product/service page, that will increase the application conversion. Beside that, we also optimize Maybank Finance Official Website by implementing the latest SEO best practices so that we can easily rank higher in search engines such as google.
And for the off-page SEO technique, we do backlinks to other relevant sites. It makes website get a higher score of trusted website on search engine. It will boost the website rank on Search Engine.
Results
We have implemented various strategies to increase brand awareness of Maybank Finance and the following are the results that have been carried out from content optimization during the project:
The most important thing for Maybank Finance is that Maybank finance performs time and cost efficiency by obtaining reliable and skilled professionals to support the company’s sustainability.
- Up to 60% Increase of organic traffic in 6 months
- 1St Position for several keywords in GOOGLE
- Up to 100% Increase of credit application in 3 months
The most important thing for Maybank Finance is that Maybank finance performs time and cost efficiency by obtaining reliable and skilled professionals to support the company’s sustainability.
