BCA Relationship Officer Candidate Recruitment
- Category Paid Advertising, Email Marketing
- Client BCA
- Start Date October 2020
- Handover Juli 2021
With more than 25,000 employees spread across 1,200 branches and with offerings focused on mortgage products-including fixed interest rates for those who need it most, BCA has been an important player in the Indonesian banking industry since 1957. With the first weekend service offered by BCA as part of their commitment to excellence when they introduced Weekend Banking Services in 2007, With the Motto “Senantiasa Di Sisi Anda” BCA is One of the Best Banks in Indonesia.
- + Paid Advertising
- + Email Marketing Service
Challenge & Solution
As BCA expands its services across Indonesia, the need for quality talent grows. They're seeking Relationship Officers in various regions like Medan, Jakarta, and Bandung. To simplify candidate selection, BCA wants to optimize its Landing Page for Online Recruitment with paid ads. Our solution involves streamlining the hiring process by enhancing the landing page for initial candidate screening. Candidates who meet the criteria are directed to Kalibrr for further evaluation. We also use the landing page to collect candidate information for future communication. For better search engine visibility, we target relevant keywords to improve Google rankings. In paid advertising, we focus on specific criteria and audience interests across platforms like Google, Instagram, Facebook, and LinkedIn. This strategy helps BCA efficiently attract top talent.
- Results 86K of CPA from the budget of 250K CPA
- 1,000+ Leads Achieved From a total target of 400 leads